Gherdëina Lat – Milk Museum

Client
Gherdëina Lat
Project
Exhibition / Brand World & Corporate Design – Sennereibetrieb Gröden
Year
Mar 2008

Brand World Grödner Milch
In this museum, visitors could discover fascinating facts and curiosities about the flora and fauna, the mountain farmers of Val Gardena and their work, as well as milk and butter.

Design
At the beginning of the exhibition, a path leads past rocks and a rich variety of flora and fauna. Visitors then encounter giant, lifelike plant models, making them feel as small as an insect. The exhibition aims to highlight the importance of healthy plants and fertile soil—essential elements for producing high-quality milk.

You will learn everything you never knew about cows—for example, that they are never purple or that a cow with horns is not necessarily a bull. Discover all there is to know about cow’s milk and their complex digestive system.

An interactive display vividly demonstrates how milk is transformed into cheese. The Grödner Milk Road reveals all the secrets of milk, yogurt, butter, quark, and many local cheese varieties.

Shopping and Tasting
The exhibition design also included the store’s interior and façade, as well as the tasting room with its adjacent showcase storage area.