Villa Berghofer in Aldein/Radein is adopting a new name. The relaunch is not only introduced by the teaser site berghoferin.it, but also by a postcard that calls on guests and interested parties to get involved. The results of the #fillingthegap campaign are a crucial starting point for further development of the corporate identity. The goal is not to create static surfaces, but to give the essence of the project — and its many present and future ideas — a framework and space to unfold, already at this early stage.