Client: Backaldrin Österreich – The Kornspitz Company GmbH (A)
Project: PANEUM – Wunderkammer des Brotes, Asten (A)
October 2017
From Kneading to Wonder
Client: Backaldrin Österreich – The Kornspitz Company GmbH (A)
Project: PANEUM – Wunderkammer des Brotes, Asten (A)
October 2017
From Kneading to Wonder
The concept is derived from the basic idea of the kneading of dough. Just as dough does not have a clearly defined shape, as it changes depending on the ingredients and is transformed in the production process, the exhibition idea should also develop amorphously. Instead of a chronologically or geographically oriented presentation, an open, expansive portrayal of the themes was placed, thus allowing for an open and flexible reception.
These additional ingredients gave the exhibition a whole new twist:
it became a mix of discovery and information, amazement, and the transfer of professional knowledge.
From here, the leap to the classic model of a Wunderkammer was a small one. Originating in 16th century Italy as “gabinetto delle curiosita” or “mirabilia”, the Wunderkammer displayed rarities, exotica and curiosities, often with nothing more in common than the person collecting them. It was about the perspective that the collector had, the knowledge of the objects displayed, as well as telling the stories that came with them.
SERVICE
exhibition concept & -design, signage system
brochure
TEAM
Architecture: Coop-Himmelb(l)au
Special Thanks to:
Backaldrin, P.Augendopler Sen., P. Augensdopler jun.,
Stefan Hutter, Prof. Sandgruber, Klaus Bernhard (†)
Coop-Himmelb(l)au, Wolf D. Prix, Stefan Sobl, Friedrich Hähle