Client: Seab, Bozen

Project: My Bio

Autum 2006

My Bio
Sensibilisation campaign

The key-visual of the campaign bases on the experimental lettering with organic waste. As a follow-up campaign it runs over several months. The first printed media, without logo or title, stimulate to puzzle out the campaign’s title.
More letters where published, and after two months people could read the whole title MY BIO. Furthermore the campaign has been expanded with waste bags, puplic signage and gadgets.